The EDITED Newsroom

The data fueling your news. As the biggest source of industry data, our coverage of the retail industry is unbeatable.

What we do

As the leader in Retail Intelligence, we help retailers drive better outcomes through AI-driven Market and Enterprise Intelligence to fuel Automation. By connecting business analytics and external market data, brands like Columbia and Inditex use the EDITED Retail Intelligence products to make better data-backed decisions, expediting insights into action. All the value is created when retailers and brands are able to get these things right; including driving higher margins, more sales, and faster reactions to market trends.

Press Intro

"Without data analytics we wouldn't be able to do anything anymore. It's not a luxury, it's a necessity. You have to have it - and if you don't you're going to be so behind everyone else."

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Silva HrabarHead of Merchandising

How can we help you

Find out about commercial retail trends as soon as they emerge and see what products, companies, or price points are performing well or not. Our team of analysts are always unearthing fresh insights on the trends, strategies, and shifts in the retail industry.

retail market intelligence

"EDITED helps us keep pace with the ever-changing pricing trends in retail. Having access to that information has contributed to the 40% growth we had last year."

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Paul HorsfieldMerchandising Director
  • 140k

    Brand & Retailers Tracked

  • 2009


  • 120+

    Team Members

  • Our founders

    Press Pic
  • Julia Fowler

    Chief Operations Officer

    Julia Fowler co-founded EDITED based on her frustrations as a former fashion designer with the industry’s lack of factual data and holes in traditional product development cycles. Fowler is now helping retailers and brands understand market dynamics by analyzing commercial, social and industry data.

  • Geoff Watts

    Chief Executive Officer

    Geoff Watts is the technical co-founder of EDITED, and has an extensive background in big data computing and management. With previous experience at Fiat and Fonterra, Watts is now helping retailers act more competitively within their markets by applying quantitative data to their decisions.

  • Press Articles

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    Press Releases


  • Press icon Mar 31, 2022

    EDITED Announces 35% ARR Growth and 100% Customer Retention After a Year of Strategic Acquisitions, Product Launches and New Hires

    In 2021, EDITED experienced a significant rise in sales and customer renewals that positioned the company for long-term success

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  • Press icon Nov 2, 2021

    EDITED Announces Juliana Prather as First Chief Marketing Officer to Accelerate Growth

    Prather brings three decades of retail experience to lead EDITED’s marketing strategy as the company furthers its product offering and expertise into new markets and retail vertical

    Read press release
  • Press icon Oct 20, 2021

    Over 50% of In-Stock Products Today Are Made With Recyclable Materials, According to EDITED’s Latest Sustainability Report

    EDITED releases The Sustainability EDIT 2021 featuring the status of eco categories and environmentally-friendly recommendations for retailers ahead of the holiday season.

    Read press release
  • Press icon May 19, 2021

    EDITED Launches Homeware Solution to Give Retailers a 360 View of The Market and Their Competitors

    The new EDITED Home™ suite provides homeware retailers with the competitive data needed to dynamically set the right assortment, pricing and promotions in a competitive ecommerce marketplace.

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  • Press icon Apr 28, 2021

    EDITED Acquires DynamicAction, Fueling the Future of E-Commerce and Retail Automation

    With the accelerated shift towards e-commerce, the two leaders in AI-led retail automation join forces to centralize business and market data into one place.

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  • Press icon Dec 16, 2020

    Former Users, Benetton Group, Returns to EDITED as an Essential Platform For Its New Strategic Direction

    With a new brand plan, Benetton Group knew the reinvestment back into the EDITED Retail Market Intelligence Platform was vital to its long-term success.

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