“EDITED helps us keep pace with the ever-changing pricing trends in retail. Having access to that information has contributed to the 40% growth we had last year.” - boohoo
Customers
boohoo
PUMA
Otto Group
FitFlop
Use EDITED
For Pricing
For Growth
For Planning
For Analysis
Better retail decisions, supported by retail intelligence. Here's how the world's best retailers use EDITED to make crucial decisions every day to increase margins and generate sales.
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“EDITED has been extremely helpful in helping us reach our sales increases and drive growth.” - Katie Darling, VP of Retail Merchandising
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"EDITED data helps support the many product, price, and timing decisions our teams make every day. Without it we’d be losing crucial insights into the state of our key markets and it’d be greatly missed.” - Tobias Caldeweyher, Head of E-Commerce Analytics
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“Without data analytics, we wouldn't be able to do anything anymore. It's not a luxury, it's a necessity. You have to have it - and if you don't you're going to be so behind everyone else.” - Silva Hrabar, Head of Merchandising
+40%
Revenue Increase
+€1.8b
Sales Growth
+6.3%
Revenue Increase
EDITED Analytics
Perfecting product with EDITED
Every day retailers like PUMA, J.Crew, and Marni use EDITED to create airtight assortment ranges that drive sales. Now you can too.
"EDITED has been extremely helpful in helping us reach our sales increases and drive growth."
Katie DarlingVP of Retail Merchandising
"Without data analytics we wouldn't be able to do anything anymore. It's not a luxury, it's a necessity. You have to have it - and if you don't you're going to be so behind everyone else."
Silva Hrabar
Head of Merchandising
EDITED Data
How retailers maximize margins with EDITED
Every day retailers like boohoo, Diesel, and John Lewis use EDITED to fill their ranges with price-right best sellers. Now you can too.
"EDITED helps us keep pace with the ever-changing pricing trends in retail. Having access to that information has contributed to the 40% growth we had last year."
Paul HorsfieldMerchandising Director
EDITED Research
Telling the right story with EDITED
Every day retailers like Madewell, PrettyLittleThing, and FitFlop use EDITED to create targeted campaigns that convert. Now you can too.
Case Studies
Making great retailers even better
Take the guesswork out of retail with EDITED. Learn how we drive sales for the world's top retailers.
How FitFlop uses EDITED to stay agile in today’s competitive landscape
"EDITED has proven to be an essential business tool over the last year. It provides valuable insights that lets us plan more efficiently, track competitor data and monitor our products within the market place."
— Silva Hrabar, Head of Merchandising
How boohoo uses EDITED to grow fast in an aggressive market
"We use EDITED on a weekly basis. Principally to look at price promotions across not only the UK market but international markets to see how competitive we are. It also shows us quite clearly what is and isn’t working from a product perspective in all those markets at the touch of a button. That helps us make informed trading decisions."
— boohoo
How PUMA uses EDITED to optimize assortment and pricing decisions
"EDITED insights help guide our decisions throughout each stage of the retail planning cycle and have become integral to how we approach our product, promotional and pricing strategies."
— Katie Darling, VP of Retail Merchandising
How J.Crew uses EDITED to align price and product strategies
"Our buying, merchandising and pricing teams use EDITED extensively. It’s their go-to tool when planning for upcoming seasons, creating assortment ranges or preparing for reviews. Using market data to back up our decisions has become essential to our process."
— Lisa Greenwald, CMO
How PrettyLittleThing uses EDITED to stay faster than fast fashion
“EDITED lets us search for live data across our market. It helps keep us ahead of our competition, and ahead of our game.”
— Leanne Holmes, Head of Merchandising
How Otto Group is using EDITED to lead the future of retail around the world
“EDITED data helps support the many product, price and timing decisions our teams make every day. Without it we’d be losing crucial insights into the state of our key markets and it’d be greatly missed.”
— Tobias Caldeweyher, Head of E-Commerce Analytics
How Arcadia Group uses EDITED to build better assortments each season and trade better daily
“At Arcadia, we operate out of 2,000 high street stores, with many product launches. And EDITED has helped us get it right every time.”
— Sion Parry, Merchandise Director at Dorothy Perkins
How Nelly.com uses EDITED to consistently offer their customers products they actually want
"One of our EDITED highlights was from the first few months of using the tool. We noticed a top selling skirt at one of our competitors and managed to quickly turn around our own version.
The Nelly skirt became a best seller and we ended up making back the entire value of EDITED’s contract from just one business decision. It really showed us the value of EDITED and why it’s important to have access to real-time market data."
— Madeleine Munkhammar, Head of Sales
How Marni uses EDITED to create airtight merchandising and pricing strategies
"Our company was looking for a platform that would help us create airtight merchandising and pricing strategies. After spending a great deal of time reviewing the market’s options, we decided to go with EDITED.
Today our teams use EDITED on a daily basis. The platform helps us build out our product ranges, identify opportunities as well as weaknesses, price our collections and understand key market trends.
The EDITED team has also been amazing at helping us roll out the tool and train users. They are always available to support us and frequently propose deep dives on certain topics. We look forward to developing our business with EDITED by our side."
— Martin Wieczorek, Merchandising Director
How Chico’s uses EDITED to make better decisions
"Chico’s FAS and its family of brands - Chico’s, White House Black Market and Soma - chose EDITED because we needed a platform that would give us insights on how best to approach our merchandising, assortment and pricing strategies. Their Retail Decision Platform provides us with insights for our business, is intuitive to use, and creates seamless outputs that anyone in the organization can benefit from.
We've also had an excellent experience with EDITED's Customer Success team. They've been great at supporting us throughout the on-boarding process and getting all of our users EDITED certified. On top of that, they've provided a number of advanced training sessions to ensure our users are maximizing the full value of the platform."
— Chris Shaver, Senior Director of Strategy, Chico’s FAS, Inc.
How Mango uses EDITED to support global expansion by fine-tuning localized pricing and assortments
“The EDITED platform gives us huge data insights of the market in real-time which has helped us immensely with our global pricing strategy. By accurately determining first pricing on products, EDITED has been key to analyze and auto-correct our market positioning, especially in a year when Mango’s sales increased by 6.3% YoY, making up 2.4bn euros.”
— Marta Setien de Casas, Pricing Manager
How Chloé uses EDITED to confidently grow its e-commerce channel
"Tracking price changes efficiently was a pain point we were looking into across our retail and wholesale networks. With EDITED, our teams are immediately notified of any changes in prices and discounts, ensuring consistency between us and our partners.
Through its easy to use platform, EDITED data gives us insight into the necessary actions and key decision making needed to support our online business."
— Alenn Lao, E-Business & CRM Director
How Benetton Group uses EDITED for its new strategic direction and price positioning
"After a 2-year hiatus without EDITED and a new brand strategy underway for Benetton’s upcoming three-year plan, we knew we needed EDITED again as we tackled a key issue - price positioning. It was critical for us to accurately set prices across genders and categories, as well as throughout various European countries.
With the challenging environment of 2020, EDITED is more crucial than ever to help us navigate the uncertainty, identify opportunities in the market and boost our margins."
— Luca Collesei, Brand Director of Undercolors of Benetton
How La Redoute uses EDITED to create localized assortments
“The homes category at La Redoute UK has grown significantly over the past few years with further acceleration throughout the COVID-19 pandemic, now accounting for around 60% of our sales. Understanding the ins and outs of this market as well as we do the fashion vertical is the key to our future success.
EDITED gives us the ability to identify market trends and customer needs so we can create a bespoke, data-driven multi-channel plan to capitalize on new retail opportunities. Visual merchandising is used regularly by the team, allowing us to see current and historical customer messaging, stories and campaigns our competitors have distributed.”
— Paul Carmichael, Digital Marketing Director
How N Brown uses EDITED to optimize their assortment and range planning in homeware
"EDITED has given us great insight into shaping both our long-term and short-term trading plans. Particularly for our homeware categories, the Market Intelligence Platform has supported us in creating our range landscape, along with any pricing and launch decisions.
With in-depth market analysis, EDITED has supplied us with actionable insights, influencing product decisions around color palette, prints and shape."
— Julia Barnes, Senior Buyer - Home Decor
How Abercrombie & Fitch uses EDITED to optimize assortments on a global scale
“We had an opportunity to become even more customer focused and really narrow in on who our customer is and what that target age range looks like to create more distinct brand identities for both Abercrombie & Fitch and for Hollister.
EDITED helps to make sure we’re offering the most trend-relevant products to our target customers globally. It’s a great tool for us to work smarter - staying reactive to changes in the market, monitoring the competition across regions, and solidifying our pricing strategies.”
— Daniel LeVesconte, VP EMEA at Abercrombie & Fitch Co.